Александр Рогов, Наталья Османн и Белла Потемкина приняли участие в модном челлендже MBFW и TikTok

Александр Рогов, Наталья Османн и Белла Потемкина приняли участие в модном челлендже MBFW и TikTok

Александр Рогов, Наталья Османн и Белла Потемкина приняли участие в модном челлендже MBFW и TikTok

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Collections from Max Chernitsov & Lyudmila Norsoyan at Russian Fashion Week


(4 Apr 2008) SHOTLIST

AP Entertainment
Moscow, Russia, March 30th 2008
1. Ws the opening show of the Russian Fashion Week, models on the catwalk
2. Ws fashion designer Lyudmila Norsoyan taking flowers

AP Entertainment
Moscow, Russia, March 31, 2008
3. Ws pan RFW guests in the lounge
4. Ms Playboy girls
5. Ms a man doing makeup

AP Entertainment
Moscow, Russia, April 2, 2008
6. Ms pan photographs taking pictures of the general producer of the Russian Fashion Week Alexander Shumsky
7. SOUNDBITE (russian) Alexander Shumsky, general producer of the Russian Fashion Week: «This fashion week is dedicated to Russian designers and first of all it’s the main national event in the fashion sphere. We have a rule — the number of collections of foreign designers must not exceed 15-20%, the rest are designers from Russia, Belarus, Ukraine and other former Soviet republics.»

AP Entertainment
Moscow, Russia, March 31, 2008
8. Ws pan guests waiting for the show
9. Ms girls cheering and drinking cognac
10. Ws a model showing a collection by Max Chernitsov (autumn/winter 2008)
11. Cu guests
12. Ws a model showing a collection by Max Chernitsov
13. Ms fashion designer Max Chernitsov talking to a journalist
14. SOUNDBITE (russian) Max Chernitsov, fashion designer:
«The prospects are grand, because we are a big and rich country, a country where people love to dress up. Russian designers are aimed at the Russian market first of all. I think that’s right. After we become stronger we can move further.»

AP Entertainment
Moscow, Russia, April 2, 2008
15. Ms VOGUE Russia editor-in-chief Aliona Doletskaya talking to colleagues in her office
16. Cutaway computer screen showing photos
17. Ws interior of VOGUE Russia headquarters
18. Cutaway VOGUE Russia magazine
19. SOUNDBITE (english) Aliona Doletskaya, VOGUE Russia editor-in-chief:
«In fashion it’s not enough to be young and promising. You need to have very appropriate backing — financial, marketing, PR. All of this machine if you want to call it this way Russian designers lack — for understandable reasons. It’s still very very young, the industry is still very young.»
20. Cutaway fashion photos
21. SOUNDBITE (english) Aliona Doletskaya, VOGUE Russia editor-in-chief: «I wish Russian state and Russian businessmen became a bit more aware of the importance of support of Russian fashion. But that will happen. Wait a bit.»

AP Entertainment
Moscow, Russia, April 1, 2008
22. Ws zoom in Igor Chapurin’s shop exterior
23. Ws a man hanging a dress on a rail
24. Cu clothes by Chapurin
25. Ws shop interior
26. SOUNDBITE (russian) Igor Chapurin, fashion designer:
«I want to believe that Russian fashion industry will develop in the way American or Italian fashion industries do. Of course we need time. We need time, we need people and we need hope.»

AP Entertainment
Moscow, Russia, March 31, 2008
27. Ms a model showing a collection by Max Chernitsov
28. Cutaway media
28. Ws models on the catwalk

YOUNG TALENT SHINES AT RUSSIAN FASHION WEEK

Since the fall of communism, Russia has been moving forward to develop its fashion industry and to produce competitive collections that interest local and foreign consumers.

For over 10 years it has its own big event — the Russian Fashion Week, which has now become the largest pret-a-porter week in Eastern Europe.

This seasons RFW showcases over 50 fashion designers including the biggest trendsetters in Russian fashion along with fresh names. But its main goal is to give newcomers a chance to show their work..

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